Rich Retiree

Rich Retiree is a website to help you envision the life you might want when you retire, and prepare physically, emotionally and financially. I was asked by Hannah to create a bold visual identity for her company that reflected a potentially fulfilling life after retirement, without the preconceived ideas - mainly aimed at 45+ women. What if life after, say, 60 was packed with adventure, opportunity, and meaning? This led me to create a branding that would inspire positivity and a 'rich' future.