Rich Retiree
Rich Retiree is a website to help you envision the life you might want when you retire, and prepare physically, emotionally and financially. I was asked by Hannah to create a bold visual identity for her company that reflected a potentially fulfilling life after retirement, without the preconceived ideas - mainly aimed at 45+ women. What if life after, say, 60 was packed with adventure, opportunity, and meaning? This led me to create a branding that would inspire positivity and a 'rich' future.
Rich Retiree woman are confident and active. The photography needed to show examples of non stereotypical retirees or women in their midlife years.
The logo reflects the bold, modern aspect of the brand, using the font Geeeki. This is used throughout the branding and social media to emphasize key points.
The four pillars of Rich Retiree are Community, Money, Health and Purpose. Each have their own colour to distinguish them on the website, in articles and on social media.
What kind of people do you need around you to be mentally healthy?
How much money do you need to enjoy the kind of retirement you dream of?
How best can you future-proof your health so you stay as physically and mentally fit as long as possible?
What will give you a reason to get out of bed when you stop working?
